The foundation of the Kenyan business is based on trust and relationships. JusTea is built on quality relationships with tea farmers. Thus far, JusTea has created over 200 jobs in rural Kenya, paying sustainable wages and investing in rural communities. JusTea’s ethical tea partnership offers you a unique tea with a story – justly made tea.
A charity has no end – but business creates jobs. When people earn a steady wage, there is no longer a need for charitable donations. Business creates an opportunity for the development of resources, infrastructure, and wealth. JusTea is dedicated to putting people to work.
Every Tea’s Process is Unique
The steps of making tea depends on the type being produced, but there is a general process that is followed: plucking, rolling, oxidation or de-enzyming, and drying.
JusTea leaves are hand-plucked from the garden and only 2 leaves and a bud are selected. These leaves are then rolled, pressed or twisted in order to break the cell walls of the leaf. Depending on the type of tea, the leaves are then oxidized. The oxidation process has the largest impact on the teas flavour and colour, and therefore the type of tea created. The final stage is drying, which ensures the leaves will keep well.
Though this is the basic process behind making tea, adjusting this process can make a big difference in the leaves chemical composition and flavour.
Over 25 years ago, the Tea Research Foundation of Kenya (TRFK) developed this new Purple cultivar and small-scale Kenyan farmers planted the seedlings in 2011. Purple Leaf Tea is a cultivar of Camellia Sinensis (species) Assamica (varietal). It is called Purple Tea is because the bushes grow purple leaves in Kenyan tea gardens. This is not a gmo plant; it is completely natural and part of the tea family (Camellia Sinensis Assamica). As a part of this unique tea’s history, JusTea is proud to offer you a cup of Purple Tea, direct from the farmer’s hands to yours.
To craft the best Purple Tea cup flavour and retain the most health benefits, it requires its own unique recipe. In the garden, only the freshest Purple leaves are plucked, older leaves can’t be plucked because then the leaf colour will have started to fade from purple back to green. Unlike a Green Tea, the leaves require a withering process to ensure a sweeter taste and moisture reduction. Then the leaves are panned/steamed similar to a green tea, rolled and then dried. So Purple Tea is withered like an Oolong/Black, panned/steamed like a Green, and plucked carefully like a White Tea! And of course, Purple Tea can only be made from a purple leaf.
Five Reasons to Drink Purple Tea
A Brand New Tea Experience
Did you know that all tea comes from the jade green leaves of the tea tree… except for Purple Tea?
This unique cultivar yields beautiful, vibrant purple leaves! The leaves are purple because they contain super anti-oxidants called anthocyanins. These are the same antioxidants found in other purple plants like blueberries, acai and pomegranates.
* * * * *
The Only Tea That Changes Color
Purple Leaf Tea (pure, unblended) is a color changing tea!
If you add a few drops of lemon to the steeped tea, the super-antioxidants will react to enhance a beautiful purple/pink color change!
* * * * *
Great Health Benefits
Purple tea contains more antioxidants than green tea and less than half the caffiene. The leaves are organically grown and are naturally purple in color as they contain anthocyanins. Anthocyanins have been found to lower colesterol, improve immune health, and help as an anti-inflammatory. Similar to a green tea, our farmers craft Purple Tea as an unoxidized leaf to retain the most health benefits.
* * * * *
Supports Small-Scale Farmers
Fairly traded and farmer-direct, drinking JusTea’s Purple Leaf Tea directly benefits Kenyan farming families. We work with small-scale tea farmers, providing new opportunities for sustainable growth and employment for their families with a focus on ethical, natural and quality tea.
* * * * *
Award Winning Deliciousness!
JusTea’s Purple Tea won 2 major awards in 2018: Product of the Year from the BCFPA and a World Tea Award for Innovative Packaging. Have a taste of our unique Purple Tea to see what everyone is raving about!